ABOUT
SIGU’s quest is to help make the world more genuine, and meaningful through impactful design, by encouraging people to stop | see | sense | value | realize, and aims to positively inspire.
To develop layered, timeless design that connects and bonds on a deep & intrinsic level.
Timeless “heirlooms“ that are never thrown away but grow in value.
'Creating Timeless Heirlooms'
…
Sikko Valk MSc.
Award-winning designer
Currently founder & designer @ design studio SIGU®
Graduated Cum Laude MSc in 2009,
at the faculty of Industrial Design Engineering
of Delft University of Technology, the Netherlands.
Currently based in Utrecht, the Netherlands,
Sikko's design-mindedness in a nutshell:
Admiring simplicity
Intrigued by contrasts
Inspired by craftsmanship
Driven by making a difference
Striving for the never before seen
Creating meaningful experiences
Passionate about aesthetics
Focusing on character
Pursuing timelessness
Believing in quality
Building worlds
His work features a broad spectrum of subjects, industries & markets, with the ongoing purpose of gaining new insights & finding intersections in those fields, to create fusions and incremental or revolutionary innovations.
Mainly twofold:
1. Product/Proposition Development
Design, development and (co-)creation with like-minded companies, organizations & professionals.
Starting from a particular vision / goal / brand / technology / material / production / opportunity / challenge / brief / etc. to create next gen propositions or impactful designs.
Process topics among other:
Vision development of Brand / Product
Product definition
Creation of meaning & value proposition
USP development
Design direction
Structural Brand DNA (base brand ‘ingredients of ‘physical design elements & CMF)
Ideation & Design creation
From fuzzy front to pre-production
2. ‘Timeless Heirlooms’
Independent Signature-designs of impactful, purposeful, timeless products, items & immersive experiences, that aim to positively inspire.
Working from the mostly ‘ignored’ base-principles and effects of natural environments, we, as humans, are ”designed’' to be surrounded by, with their beneficial sensory input & elements that have deep impact on our well-being.
Balancing function, natural materials and essential, clean lines & forms that ultimately result in grounding, tactile & visual sensations with layered meaning.
Creating comfortable, soothing ‘habitats’ —> Integral, coherent & synergetic design of furniture & items, and interior spaces,
Ultimately: offering experiences that are thought provoking or re-energize and ground you.