DULUX / FLEXA
Paint Colour Tester
Designed while employed by:
For more information please refer to Flex/Design.
Concept & Design: Sikko Valk
Project Manager: Abke Geels
Engineering: Michel Wittenberg, Erik Altorf
AkzoNobel Project Manager: Nicole van Wakeren-van Leeuwen
Brands: Brands of Akzo Nobel; Dulux(UK), Dulux Valentine (FR, BE), Flexa (NL), expanded to other countries coming years.
Release/To market: 2016
Images by: Sikko Valk, unless indicated otherwise.
* Winner of the innovation award 'De Gouden Noot' 2016 (Gold).
* Winner of the NL Packaging Awards 2017 in the category 'Design Accountability'
Design of the Dulux / Flexa paint colour tester; an innovative concept of a paint-container, paint-roller and packaging in one.
The colour tester helps consumers test colours by enabling them to apply actual paint on their walls, before buying a whole can, in comparison to the traditional holding a small piece of printed paper to your wall and trying hard to imagine how it would look.