Good Hotel Amsterdam / London Room design. Design by Sikko Valk & Remko Verhaagen. A neatly made bed with white linens, two pillows, a black reading lamp attached to the headboard, and dark gray curtains covering a window letting in natural light.
Good Hotel logo with a shield, a crown on top, and a heart inside the shield.

GOOD HOTEL AMSTERDAM / LONDON

INTERIOR DESIGN | ROOMS

Lead Designer: Sikko Valk
Art Director: Remko Verhaagen
Design Assistance: Jeroen Harthoorn, Geert Decock, Stijn Bakker
Food&Beverage Concept Design: ninetynine
Re-fit, Craftsmanship & Custom furniture build: Van Vliet Interieurmakers
Carpetry: Vossenhofliving
Technical Installations: KIN, Jacobs Elektro
Photography: Chris Baker
Room capacity: 144 rooms
Current Location: Royal Victoria Docks in London

Awards:
among other
+ REBEL award 2016 by LE in Miami in 2015 for biggest innovation/disruption in the hotel industry.
+ Entree Magazine BEST HOTEL CONCEPT 2015 (nominee)
+ Good Hotel London won 'Hometown Hero' in National Geographic Traveler's Big Sleep Awards 2018.
+ Best on Archilovers #Bestarchilovers2017

Project Scope

Hotel concept & proposition development
Customer immersion, Persona & customer journey development
Design strategy
Interior design of 144 rooms & all public spaces
Ideation, selection, refinement
Testing rooms
Layout & Routing
Lighting
CMF per space
Custom furniture design & development for manufacturing
Furniture, items sourcing
Co-ordination of Renovation / Re-fit & Implementation regarding interior design
Ad-hoc in situ design adaptations

Good Hotel Amsterdam / London Room design. Design by Sikko Valk & Remko Verhaagen. A neatly made bed with white pillows and a white quilt, situated in front of a window with beige curtains, flanked by black bedside lamps.
Good Hotel Amsterdam / London Room design. Design by Sikko Valk & Remko Verhaagen. View of a hotel room with two beds, a nightstand with a small lamp, and large windows with white curtains, seen through a partial partition.
Good Hotel Amsterdam / London Room design. Design by Sikko Valk & Remko Verhaagen. A bedroom with white curtains, a bed with white bedding and two pillows, a small wooden side table with glasses, a notebook.
Good Hotel Amsterdam / London Room design. Design by Sikko Valk & Remko Verhaagen. Two beds with white bedding and pillows separated by a nightstand with a black desk lamp, set against a window with gray curtains.
Good Hotel Amsterdam / London Room design. Design by Sikko Valk & Remko Verhaagen. A modern home office with a wooden desk, a laptop, and a multicolor abstract artwork on the wall

ROOMS

We wanted to create an atmosphere where you will feel right at home after a long flight or hefty sightseeing in the city. 

The rooms are limited in size so we carefully selected natural looking materials, colors and textures that make them spacious and where you'll feel 'grounded' due to the tactile appeal of each object or surface.

The 144 rooms are divided into 3 roomtypes with different bed-setups and variations in color&trim.

A collage of interior design elements for a business in Rio, including a wooden table, white bedding, street art, wood finishes, a classic chair, textile curtains, a paper lamp, and wall textures, with text reading 'Business in Rio. Pure & classic'.
A collage of interior design elements including a wooden table with metal frame, a white bed with textured bedding, a colorful street art mural, a textured beige rug, a simple wooden stool, a clear hanging light bulb, a geometric pendant lamp, rough natural textile curtains, a white textured wall finish, and a soft white wall finish. Overlay text reads 'Best friends. Pure & simple' with numbered labels for each item.
Good Hotel Amsterdam / London 'Creative Couple 'Persona & Design Collage

ROOM DNA

Seeing as the rooms / cabins are rather small, we felt it was imperative that they feel airy, tranquil and comfortable.
No nonsense, where all items & materials are in play together. Pure & …
We created stand-in persona’s to chart different needs & scenario’s and reduced them to 3 categories that were the basis for the 3 room types.

Good Hotel Amsterdam / London room interior design concept sketch; a top-down view of a with a bedroom, bathroom, and workspace, design by Sikko Valk & Remko Verhaagen
Good Hotel Amsterdam / London room interior design concept sketch, design by Sikko Valk & Remko Verhaagen

SMALL BUT GOOD

Early design exploration sketches & impression of the layout of one of the room-types.
We created a number of these to quickly get a feel of the room atmosphere an preparation for thinking about ‘smart‘ solutions and convenience for guests after a long journey, entering our small oasis.

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ROOMS EXTERIOR

Each room is indicated with a stainless steel, waterjet-cut numberplate. The numbers rest on the woodpaneling which contrasts with the dark-grey walls and ceiling. On each door, a individual colorfull artwork panel is placed, an easteregg hinting to the platform's big move and destination next year.

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CUSTOM CABINET

Each room features a custom designed and build cabinet that keeps the room spacious and tidy. This grid-cabinet has a desk extension ideal for sending that email to family and lovedones.

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WALLBOARD

For your convenience we've created a windowboard alongside the bed that has a compartment where you can charge your laptop or phone directly via USB or with regular power sockets.

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BATHROOMS

We use wood paneling as a consistent and recurring element throughout the hotel. In the bathroom we've applied it to create usefull shelves and a luxurious & warm feel.

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CUSTOM CABINETS

Offering different compartments, the grid-cabinet is ideal for placing your personal belongings. The open-ness of the structure not only keeps the room spacious, it makes it easier nót to forget your belongings when it's time to head on to the next destination.

We revisited this cabinet a while later, and decided to make an even more elegant home version, See our KABINET.

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WALL DETAIL

For the walls we selected 2 wallpapers with a subtle rough texture and natural colors. Having a big impact on the visual experience, these wallpapers give, combined with the other selected materials, a calm friendly atmosphere.

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BATHROOMS

The bathroom is closed-off with a satin-finished glass door. For your convenience the door swings open both ways so you can use it to either separate the room from the entire bathroom, ór to separate the wet-shower-compartment keeping the rest of the bathroom dry.  

FROM AMSTERDAM TO LONDON

After one year of launch in Amsterdam, the GOOD HOTEL was transported to LONDON for a longer stay and service to guests

Intrigued?... book a room: www.goodhotellondon.com