Logo of Good Hotel featuring a shield with a crown and heart

GOOD HOTEL AMSTERDAM / LONDON

INTERIOR DESIGN | PUBLIC AREAS

Lead Designer: Sikko Valk
Art Director: Remko Verhaagen
Design Assistance: Jeroen Harthoorn, Geert Decock, Stijn Bakker
Food&Beverage Concept Design: ninetynine
Re-fit, Craftsmanship & Custom furniture build: Van Vliet Interieurmakers
Carpetry: Vossenhofliving
Technical Installations: KIN, Jacobs Elektro
Photography: Chris Baker
Room capacity: 144 rooms
Current Location: Royal Victoria Docks in London

Awards:
among other
+ REBEL award 2016 by LE in Miami in 2015 for biggest innovation/disruption in the hotel industry.
+ Entree Magazine BEST HOTEL CONCEPT 2015 (nominee)
+ Good Hotel London won 'Hometown Hero' in National Geographic Traveler's Big Sleep Awards 2018.
+ Best on Archilovers #Bestarchilovers2017

Project Scope

Hotel concept & proposition development
Customer immersion, Persona & customer journey development
Design strategy
Interior design of 144 rooms & all public spaces
Ideation, selection, refinement
Testing rooms
Layout & Routing
Lighting
CMF per space
Custom furniture design & development for manufacturing
Furniture, items sourcing
Co-ordination of Renovation / Re-fit & Implementation regarding interior design
Ad-hoc in situ design adaptations

Good Hotel Amsterdam / London interior design. Design by Sikko Valk & Remko Verhaagen Modern hotel lobby with seating area, black walls, and large windows. Lounge chairs and small round tables, with decorative hanging lights and wall-mounted artwork.

Premium hospitality with a cause.

Good Hotel is a profit for non-profit hotel concept by the Good Hospitality Group (GHG). Good Hotel Amsterdam / Good Hotel London, is the first of a chain of hotels, including hotels in Brazil and Guatemala.

Good Hotel transport from Amsterdam to London Two boats, one labeled Sirius and the other Saturnus, towing the Good Hotel platform across a body of water, with Amsterdam and wind turbine in the background under a partly cloudy sky.

FLOATING PLATFORM

Good Hotel Amsterdam / London (currently docked) is an unusual 100m x 20m, 2 story high platform,  floating in the water! It contains 144 rooms, each about 12,5m², 700m² ground floor public space, over 900m² of corridors and stairs.

Good Hotel Amsterdam / London Interior design. Design by Sikko Valk & Remko Verhaagen. Construction site with temporary lighting, wrapped poles, bags of debris, and construction materials on the unfinished floor.
Good Hotel Amsterdam / London Room design. Design by Sikko Valk & Remko Verhaagen. Interior (re)construction work in progress

METAMORPHOSIS

From cold & harshness

Good Hotel Amsterdam / London Room design. Design by Sikko Valk & Remko Verhaagen. Empty modern hallway with black lockers, wooden panel wall, and round wall lights

METAMORPHOSIS

To natural warmth & cozyness

DESIGN DNA 

As part of our proces, we explored & created a detailed description & design intent, per space & atmosphere. A few moodboards as part of the characterization process shown here.

PUBLIC SPACES

When you step info the hotel, you are welcomed by a comforting, inviting warmth.

We were looking for the right blend of the industrial and the natural. Showing the construction and sturdiness of the building and combining it with elements, materials and textures that make you feel right at home.

Modern conference room with a long wooden table, mixed white and black chairs, a wooden slat accent wall, a metal shelving unit with decorative items, and hanging copper pendant lights.
Modern office lounge with a wooden slat wall, white and pastel chairs around a wooden table, copper pendant lights, and decorative shelving with books and vases.

DESIGN LANGUAGE

Inspired by the geometrical architecture of the platfrom itself, we developed a form-and-material design-language' for the interior elements and furniture, that binds every separate area together.

We felt this was important to experience the hotel as a whole, without being the same anywhere.

Modern interior with a metal and wood shelving unit on the left and a cozy living room area on the right. The living room has black walls, large windows, pendant lighting, a black sofa with cushions, and small wooden tables. There's a potted plant near the door and some stairs leading outside.
Modern interior with a white upholstered chair, a small wooden stool, a black floor lamp, and hanging light bulbs against a wooden slat wall.
Modern conference room with a wooden table, gray and black chairs on both sides, a potted plant in the center, black walls with framed photos, and hanging Edison-style light bulbs.
A woman in a black shirt standing behind a wooden counter arranging white mugs and a jar on a tray in a dark room.
Modern conference room with a long wooden table, surrounded by various upholstered chairs, pendant lights hanging from a dark ceiling, and black walls with windows on one side.
Neon sign on black wall that says 'create beauty do good' inside a modern room with windows, tables, and chairs

Everything in the setup of the hotel, from lobby to rooms is designed to have the guest experience a discovery journey.


For example: the public area on the ground floor is divided into open interconnected spaces which gives lots of different and intriguing see-throughs, beckoning you to explore.

Directional signs on a dark wall indicating directions to breakfast, restaurant/bar, toilets, welcome, and elevator, with arrows pointing left or right.
Modern cafe interior with a wooden table and four chairs, pendant lights, bar counter with stools, and a decorated wooden wall in the background.
A woman with glasses and curly hair in a ponytail, dressed in black, stands behind a bar counter in a modern, well-lit cafe or restaurant, preparing a drink or setting items on the counter.
Interior of a modern coffee shop with black walls, wooden accents, pendant lighting, a seating area with a sofa and stools, and a coffee counter with espresso machines and equipment.

NATURAL
QUALITY 

To us, pure is premium. We did not design golden taps or marble tabletops to create a premium look and feel. We found luxury in simplicity and originality. Much like you would see in a Dutch home, we mixed design classics by Lensvelt and Moooi with everyday design from for instance Hema or Ikea, and custom furniture & items we designed ourselves for Good Hotel, made by Van Vliet Interieurmakers.

Modern living room with three sofas, small round wooden tables, black wall with three art photographs, and a dark wall with a window letting in natural light.
Modern living room with grey sofa, black cushions with colorful buttons, white quilted armchair, wooden coffee tables, white vase, black wall with framed art, and a tall tripod floor lamp.

"It is in the balance of contrasts,
where different worlds meet,
is where you will find the most interesting stories and create lasting impressions.

That's what we want our guests to experience and enjoy"

A modern living room with a dark accent wall and three large colorful photographs hanging on the wall. The room has a beige couch with multiple pillows, two small wooden side tables, and a round wooden coffee table. There is a gray upholstered armchair on the left and a floor lamp with a black shade on the right. A contemporary ceiling light fixture is visible on the top right.
Good Hotel Amsterdam / London design. Designers Sikko Valk (r) & Remko Verhaagen (l).
Check out the design of the Good Hotel Rooms!