CONCEPT IMPRESSIONS & VISUALISATIONS

One of the key tools in our design toolbox is the ability to create an impression or visualization, early on in the development process, in various levels of realism, of for example an idea, concept or preliminary design.

A side activity, next to creating a design itself, is the consultation, development and creation of such visuals or impressions of (early) concepts for e.g. evaluation of exterior design, client presentations, to aid in gaining insights in the development process, storyboarding & telling, identity simulations, PR & communication, events, etc.

These visualizations have tremendous added value in enabling evaluation and presentation of concepts in a concrete, almost tangible manner, showcasing it’s potential and key attention points or as basis for further detailing, branding, layout or livery-design for example.

Oftentimes working from a sketch or an early CAD model, and subsequently supplementing missing essential components, and setting up the environment, rendering and post-processing to create a crisp visual.

A selection of, in this case, various created maritime impressions is shown here to provide an impression of several stages.

Visuals: Sikko Valk